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By David Rogers As published in Shop Owner Magazine Lying to yourself is a terrible way to run your business. It leads to bad decisions, missed opportunities, and the painful death of the shop…sometimes mercifully quick, sometimes excruciatingly slow. Two lies, in particular, are dark, dirty, and destructive. These two
Categories: Marketing
by David Rogers | published in Shop Owner Magazine Don’t just eliminate low-quality customers, but maximize the valuable customers being driven by advertising efforts. Are all customers good customers? I’m not talking about the obvious horror stories, of course. We’ve all run into a buzzsaw of a customer on their
Categories: Marketing
by David Rogers Let’s talk resolutions. We’re faced with the same choice each January: will this brand-new year be different – better even – than the one we just left? In some ways it’s inescapable. I saw the first “New Year’s Resolution” commercials for losing weight and quitting
Categories: Customer Service, Leadership, Marketing, Productivity, Shop Management
Chris Myers, Myers Automotive, is on target to grow his business by $1 million in 2021, and he’s grateful to be in a position to grow his operation, reward his team, and have additional resources and freedom to support the community he has called home since 2005. With four locations
Categories: Leadership, Marketing, Productivity, Shop Management, Uncategorized
BY DAVID ROGERS The secret to success is to incentivize technician productivity, and then empower them to hit their goals. As originally published in Shop Owner Magazine There’s no denying it: we are in a full-blown technician crisis. With every passing year, the automotive industry falls further behind in adding
Categories: Leadership, Marketing, Productivity, Shop Management
Writing Automotive Repair Estimates For Profit And Fun How to deal with price shoppers without wasting your service advisors’ time & talent. By David Rogers on May 27, 2021 What’s the value of a price shopper? In an ideal world, you take the time to build an estimate, give the
Categories: Customer Service, Leadership, Marketing, Productivity, Shop Management
Learning How To Grow Your Shop Through Crisis Some shops thrived over the past tumultuous year, proof that you can grow your shop, no matter what. By David Rogers/strong> In late March 2020, as the COVID panic was just setting in and states were beginning to issue lockdown orders, at
Categories: Customer Service, Leadership, Marketing, Productivity, Shop Management
What Pandemic? How To Grow Your Shop Through Crisis by David Rogers As published in Shop Owner Magazine, March 2021 (pages 8-10, 12) Across the US, shops absorbed lockdowns, quarantines, and fear and grew their shops by hundreds of thousands of dollars. What we can we learn from them about
Categories: Marketing, Productivity
TOP PERFORMING AUTO REPAIR SHOPS INCREASE ANNUAL SALES BY MORE THAN $1 MILLION IN 2020 Shop4D® Awards highlight top performers in North America Littleton, Colo. – March 17, 2021 – 2020 was a remarkable year for six auto repair shops, singling them out from nearly 200,000 auto repair shops in
Categories: Customer Service, Leadership, Marketing, Productivity, Shop Management
PANDEMIC PLAYBOOK This crisis has forced shop owners to make some critical and incredibly difficult decisions about every dollar. By David Rogers on May 19, 2020 Follow these three steps for maximizing resources and providing top-notch service during COVID-19. As I write this, we’re approaching two months of our lives
Categories: Customer Service, Leadership, Marketing, Productivity, Shop Management
