The Two Biggest Lies You’re Telling Yourself

By David Rogers As published in Shop Owner Magazine Lying to yourself is a terrible way to run your business. It leads to bad decisions, missed opportunities, and the painful death of the shop…sometimes mercifully quick, sometimes excruciatingly slow. Two lies, in particular, are dark, dirty, and destructive. These two

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Categories: Marketing

Why Your Marketing Isn’t Working As Well As You Think

by David Rogers | published in Shop Owner Magazine Don’t just eliminate low-quality customers, but maximize the valuable customers being driven by advertising efforts. Are all customers good customers? I’m not talking about the obvious horror stories, of course. We’ve all run into a buzzsaw of a customer on their

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Categories: Marketing

WHAT PANDEMIC?

What Pandemic? How To Grow Your Shop Through Crisis by David Rogers As published in Shop Owner Magazine, March 2021 (pages 8-10, 12) Across the US, shops absorbed lockdowns, quarantines, and fear and grew their shops by hundreds of thousands of dollars. What we can we learn from them about

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Categories: Marketing, Productivity